If you're looking to boost your e-commerce sales, you need to keep an eye on webshop trends. Some of these trends include mobile-first indexing, voice search, and optimizing product presentation. But there are many others you should know. Read on to find out more about the latest in webshop design and the newest tools for online sales.
'Mobile First indexing' is a trend in webshops
If you've been following the trends of the web world, you've probably noticed that mobile first indexing is a growing trend among webshops. As you probably know, mobile first indexing means re-designing your website for mobile devices. That means making all your content and elements look great on a small screen, while still maintaining the same design on a large screen. The best way to achieve this is with responsive web design, which ensures your webshop's content is displayed in a consistent manner on mobile devices.
The mobile trend isn't going away anytime soon. According to the latest Google Consumer Barometer Study, mobile internet usage is now over 50% in 63 countries. This means that more people are using their smartphones to search the web than ever before. The transition to mobile-first indexing is not going away anytime soon. If your web shop isn't mobile-friendly, it's likely to get penalized in search engine results.
'Optimal product presentation'
A successful webshop needs to highlight the benefits of its products. This can be done in several ways. First, the presentation needs to be visually appealing. A well-designed product presentation should contain detailed information. This includes technical details as well as its features and benefits. Then, the product description should be written in such a way that it is easy to understand by the customer.
'Voice search'
If you are looking for ways to improve your customer experience, you should try using voice search in your webshop. It has become increasingly common for people to use their voice to search for products online. This technology allows people to speak commands into their mobile device to get the information they need. For example, you can use voice search to remind yourself to order certain medicines. It also helps you to collect data about your customers' behaviour.
Smart speakers are driving the market for voice search, as more people are using voice-activated devices in their homes. People use this technology every day to find local businesses, products, and services. Optimizing your website for voice search will increase your visibility, improve click-through rates, and lead generation.
'Optimal user experience'
Optimal user experience in webshops is essential for online retailers, as poor user experience is a common cause of abandoned carts. Studies show that up to 88% of users will not return to a website with a poor user experience. By creating an excellent user experience, eCommerce website owners can increase conversion rates by 400%.
Dropshipping
One of the most popular trends in webshops today is dropshipping. It is fast becoming a primary revenue source for many eCommerce businesses. By 2020, dropshipping revenue is expected to reach $100 million. This figure is predicted to grow at 17% per year. You can take advantage of this growing trend by starting a webshop in a niche where there is room for cross-selling. For example, if you're selling phone cases, you can include accessories such as selfie sticks, PopSockets, and charging cables. You can add these to your catalog of phone cases and sell them on your own product pages.
The convenience of dropshipping has made it a popular business model for e-commerce retailers. It is inexpensive and easy to start, and it allows new players to get into the market with niche offerings. However, dropshipping involves sacrificing some control over the customer experience. Hence, you must make sure to provide excellent customer support and product support to maintain a good buyer base. Unlike traditional retail stores, dropshipping businesses operate through third-party suppliers who manufacture and distribute products on a just-in-time basis. The retailer simply passes specifications to the supplier and he or she produces the goods.