With a web store, you can reach many more customers than in a brick and mortar store. A physical store is limited to the area in which it is located, whereas a web store can reach the whole country or even the world. Currently, there are more than 1 billion people using the internet, and you can sell to all of them in just a click. Web stores also have the advantage of being able to use powerful marketing solutions to increase their sales.
Conversion rate
A conversion rate is a metric that helps you track the success of your online store. It refers to the amount of visitors that convert into buyers. This number is typically between one and three percent. A high conversion rate is considered to be a good sign. A three percent conversion rate means that out of every hundred visitors to your webshop, around three percent will make a purchase. A high conversion rate should be the aim of your online marketing strategy.
The conversion rate of your webshop depends on several factors. For example, the type of products you sell can have a big impact on your conversion rate. Low-cost products typically have higher conversion rates than high-priced products. Furthermore, the complexity of your products or services can also have an impact. For example, impulse purchases tend to have a higher conversion rate than products that need months of research and committee approval.
The highest conversion rates are seen in products related to health and wellbeing. Other high-converting products include kitchen and home appliances. The conversion rate for mobile devices differs from that for desktop devices.
Product categorization
Proper product categorization is a critical part of the online marketplace. This ensures that visitors can easily browse through your catalog, avoids empty shopping carts, and lays the foundation for an optimal navigation menu. Aside from being a fundamental aspect of the eCommerce process, it's also important for SEO.
Clear categories and attributes make navigating your webshop easier and improve search results both on-site and off-site. Visitors can easily find goods by using the catalog or using your on-site search engine. In addition, Google robots can index your web pages, allowing customers to find your webshop and shop for the products they're looking for. But product categorization in webshops requires two separate processes: first, defining product categories and attributes. This is not a one-time task; it requires a great deal of effort. However, if you have the necessary resources and automation, this task can be done automatically.
Once you have an accurate list of product attributes, you can start categorizing your products. This can be done manually or automatically, and is a crucial first step to ensuring the correct and relevant product information on your webshop. Product categorization is similar to organizing space. You should make sure that the products you sell fit neatly into each category. If you're unsure of how to categorize your products, try using a data governance tool to ensure that you're following the best practice.
Image optimization
Image optimization can help you improve your website's performance and improve the user experience. A well-optimized image can make the difference between a website that is enjoyable to navigate and one that is not. Image optimization techniques aim to reduce the size of images without compromising on quality. Some common methods include using the Portable Network Graphic (PNG) file, which is a format ideal for flat and digital art. Another method is using a JPEG file, which is a standardized compression format developed by the Joint Photographic Experts Group.
Another technique is to use a CDN (Content Delivery Network). By using CDN, images are delivered from servers located near the user, which gives them a faster loading time. This method is widely available and easy to implement, and can improve image performance. A CDN is an excellent option for any webshop, as it improves the speed of images without degrading the quality of the product images.
Optimizing images for a webshop can make a huge difference in the bottom line. By reducing the size of images, you can increase the number of products per page, increase click-through rates, and improve the overall user experience. Also, consider A/B testing different image sizes, which may help you find the most effective image optimization for your webshop.
Keyword research
Webshop keyword research helps you to determine how many people search for certain items and products on your website. The process of researching the search volumes for these keywords helps you to increase your chances of your landing page or product page being ranked on top. Besides gaining insights into the search volume, you can also get trend data about these keyphrases.
To use the keyword research tool, you should enter your keywords in a search engine. Once you get the results, try to research the related terms and phrases. You can use a paid keyword research tool such as SEMrush to do this. Then, you can use this data to expand your seed list.
Keyword research also helps you understand your ideal client. You can determine what topics they would like to read about. The research will also tell you which keywords are popular among them. Once you know what topics your audience is interested in, you can focus on a specific keyword for your content.