Graphic design trends continue to play an important role in our daily lives. Following these design trends will help brands to attract more customers. This is especially true in today's age of digital marketing and social media. These trends are both aesthetically pleasing and functional. They also allow us to present the most up-to-date messages to our audience.
Y2K-inspired fashion
A few Y2K-inspired fashion trends are coming back this season. The iconic tube top is one such trend. This style still rings true today. Its athletic and versatile look can work well with jeans and heeled mules. The halter top is another classic that has made a comeback.
While this trend is primarily geared toward young people, it is also suitable for more mature women. Velour tracksuits and ribbed cardigans are great options for women to wear. There are also plenty of shiny clothes available for everyone, which are perfect for parties. However, these pieces are not a suitable choice for workwear or everyday wear. Alternatively, tie-front t-shirts look surprisingly good over fine fabrics.
The Y2K aesthetic is largely based on a decade that began at the end of the 90s and lasted through the early 2000s. It featured high-cropped designs and shiny Matrix-inspired fabrics. The Y2K look was also influenced by music, skateboarding, and fashion in general.
Muted colors
If you're tired of the bright, vivid colors in your designs, you'll love the muted tones that are taking the design world by storm. Muted colors are great for branding, illustration, and packaging, and are perfect for drawing attention to products and services. Take a look at these twenty-one branding ideas to see how you can use neutral tones in your own projects.
Muted colors give a design a subtler feel than bold colors. While bold colors can overwhelm viewers, muted colors create a balance that helps them appreciate each component. While bold colors have their place, they're also best used sparingly.
Heavy weighted fonts
The use of heavy weighted fonts is a popular design trend this year. This type of font gives off an imposing appearance and is perfect for websites and blogs. It can be used to make even small text appear large. Although this type of font can be more difficult to read, it will make an impact against a neutral background.
While heavy weighted fonts are not new, there are many new designs that make them more approachable and versatile. One of the latest releases is Dahlia, a modern take on Art Nouveau typography. Inspired by 1910s Italian lake posters, Dahlia was designed by Jeremy Schneider for VJ Type. This typeface is suitable for headlines and short to medium text, as it has expressive counter forms.
Natural imagery
A recent design trend is to use more natural imagery in brand identities. This style is becoming increasingly popular, and can be found in everything from website design to product packaging. The use of nature imagery adds a sense of beauty to the world and is often associated with positive emotions. It can also create a more positive emotional connection with consumers.
The use of natural imagery is also expected to grow as more consumers become concerned about environmental issues. A recent Pew Research study found that 52% of Americans believe that dealing with climate change is an important priority. These concerns are likely to increase the appeal of nature-themed visuals, and this trend is likely to continue through at least 2022.
Typography
Typography as a design trend is becoming more popular, especially in the digital world. People are increasingly interested in the way they read things and more design projects are turning to typography to make this happen. Whether you're working on a website or a blog, there are many ways you can add typography to your project to make it more effective.
Monotype Studio recently released a report called Type Trends 2022 that outlines some of the most popular typographic trends. The report identifies ten major trends in typography. They include the emergence of expressive fonts and the waning use of geometric type.